We lead through the stories we carry.
Stories about what leadership should look like. About why we’re here. About what we’re capable of. About how change happens. About what commercial value means.

May Carolien

HI THERE. I’M MAY.

What often holds organisations and leaders back isn’t a lack of ambition, but the unexamined stories shaping what feels possible or makes sense.

I help organisations surface and challenge those stories; translating new clarity into aligned narrative, strategy, leadership, and culture, so organisations and their value chains can operate with greater coherence and impact.

WHAT I OFFER

Clarity over complexity

·

Connection over silos

·

Humanity over hierarchy

·

Integrity over appearance

.

Curiosity over certainty

.

Clarity over complexity · Connection over silos · Humanity over hierarchy · Integrity over appearance . Curiosity over certainty .

  • "May brings clarity to complex situations by asking the right questions and building shared understanding across teams. Through this approach, she helped the Agri-Commodities team at IDH translate strategy into clear, credible value propositions to mobilise investment. She works effectively across stakeholder groups and quickly earns trust as a strategic partner, reflected in continued demand for her support beyond the original scope."

    —Tessa Meulensteen, Director Global Markets at IDH

  • "May connects effortlessly across levels and disciplines, and brings clarity to complex challenges. Entrepreneurial and independent-minded, she moves quickly from insight to action, drawing on deep international experience."





    —Daria Ofman, Partner at Better Future